LYS Diaries: 24th - 28th January

Samuel here!

We are a home-grow, grass roots-type event. We’ve got no slick event management company running the show. We’ve got a meager operating budget and we run it all pretty much on sheer willpower and the generosity of others. In-house, we refer to ourselves as ‘The Little Engine That Could’.

Which is why we feel so darn lucky to have secured a national launch. Our two goals are lofty at the very least. 1) Remind every mum in the land to be breast aware. 2) Raise a mill. These are extremely hard to achieve without a national launch.

So kudos to Connie for coming up with a concept so unique and hat’s off to The Project, New Idea, and Today for believing in Love Your Sister. (Actually, special mention to New Idea for donating $2000 to the cause – we didn’t ask). Connie and I have been flitting around doing interviews and shoots this week, which has been fun.

It’s becoming another level of real again. But the more real it gets, the more abstract it gets as well, strangely. I’m only just starting to wrap my head around how truly bizarre what we’re attempting actually is.